last 24 months have not been particularly good for players in the construction
and property development segment both locally and globally. Several factors
altered the otherwise tranquil business environment that East Africa,
especially Kenya, is renowned for. Political uncertainty did not auger well
with many would be investors but all is not lost.
It is in the light of this that Tronic; a global leader in the Electrical and Lighting
solutions industry set into action its African expansion programme as part of
its long term strategic plans. Though having entered Africa through Tanzania, AJ
Tronic FZCO Global always harboured intentions of venturing into the neighboring
East African nation of 50M. Kenya as a target market for Tronic products is
projected to remain lucrative for generations, especially with the nation’s GDP
growth projected at 99% over the next 12-24 months (world bank). Furthermore the
recent surge in the Real Estate development and Construction space (Index by Hass Consult) paints a promising future,
and these two are the two main industry segments that drive demand for Tronic
Who/What Is Tronic
(For those who have yet to hear of our brand)Tronic is a
leading supplier of electrical and lighting solutions for residential,
commercial and industrial applications throughout The Middle East and Africa (MEA).
Since its inception in 1993, Tronic promotes and adheres to strict
international quality & safety standards and is uniquely placed to cater to
infrastructure project needs across Africa at any scale.
a presence in over 10 African countries, the firm is constantly tracking market
trends, technology and is focused on product development to meet our customers’
unique needs. Tronic meets its client’s need by offering energy savings
without compromising performance, efficiency and comfort. This has since
resulted into market leader status in the markets we operate in.
high performance lighting solutions cater to a wide range of applications such
as sports, roads, tunnels, cityscape, office, education and industry.
The Tronic lighting ranges promise
Clients reliable, high quality and competitively
Our best in class products, range from home and kitchen appliances, lighting
for domestic, commercial and industrial applications, LED lighting, water
heaters, fans, multiple switch types and wiring accessories, domestic and industrial
circuit protection switchgear, among others. Our over 6,000 product offering is
sure to meet any contractors” or Developer’s need in taste and at best cost.
The adoption of technology and innovation
The adoption of technology and embracing change
has fostered an environment of innovation within Tronic. An automated/robust and
distributed Supply Chain system ensures that our clients will never get delayed
deliveries; save for an act of God. It is such systems that have enabled Tronic
build and support its Reseller Network which Tronic previously relied upon to
serve the Kenya market remotely. The R&D Teams have listened to client
needs and in line with industry /country
standards (KEMA, BSI, ITS, TBS) developed smarter and client specific
At TRONIC we believe in refining our customers
experience and improving performance in lots of little ways that make big
aim is to exceed the requirements of customers all over the world and to become
the trusted, reliable, professional long-term partner for cost-effective and
quality electrical products and lighting solutions.
aspire to achieve solutions where aesthetics, optical performance, and energy
consumption are all in perfect balance and harmony. Are you a contractor,
developer or designer looking to deliver just what your client desires and
still be in budget?….. If you have already done your orders, no worries you
can still get a comparative quote, just to know what you missed out on. Talk to
us for a custom quote before your next project commences. www.tronic.co.ke