Telstra Business Report
Telstra was first known as AOTC’s (Australian and Overseas Telecommunications Corporation) and was founded on the 12th June 1975. The AOTC’s (Australian and Overseas Telecommunications Corporation) original name was changed to Telstra in April 1993. Telstra is an Australian media and telecommunications company. Telstra is a public company which is ranked number nine out of the top two thousand companies in Australia. Telstra provides 17.4 million mobile services, 6.8 million fixed voice services and 3.5 million retail fixed broadband services. Telstra’s revenue in 2016 was $27.1 billion and its profit for 2016 was $5.8 billion.
The nature of the business:
Telstra Mobile is Australia’s largest mobile telephone service providers. In twenty-two countries, around three thousand employees are currently working for Telstra outside of Australia. Telstra also operates Australia’s largest GSM (global system for mobile communications). Telstra’s GSM network was the first digital mobile network in Australia. Telstra is the largest provider of e-health services in Australia. Telstra’s marketing strategy is very successful and it has the world’s most advanced mobile core network for the foundation of business success.
The size of the business:
The size of the business is based on the range and type of goods and services produced. In 2017 Telstra Corporation Limited had 32,293 employees in Australia including employees from all businesses under the company’s control. Most of Australia’s best known large businesses are public companies and Telstra is one of them. Telstra has more than 200 employees which makes it a large business. Telstra has ‘Ltd’ after its name, meaning that the shareholders have limited liability and the business is corporated.
The geographical spread of the business:
Telstra is a global business and is one of the leading telecommunications service provider. Telstra’s customers are global and their assets are anchored throughout the world but mainly in Asia. Growing the business globally is a strategic priority for Telstra, and Telstra emphasises on being the leading service supplier for their customers across Asia-Pacific.
The type of industry
Telstra operates in a tertiary industry as it provides telecommunication services, it is a part of the telecommunication and media industry. Workers in Telstra provide services rather than goods. Sales, repair services, banking, and insurance are all part of the Telstra tertiary industry.
The legal structure:
Telstra is a public company. Telstra has no restrictions on the transfer of shares or raising money from the public by offering shares. Telstra owns securities which are traded by the general public through the public capital markets. Telstra get their finance from the revenue they earn, the profits that they make and through investments by shareholders. Telstra has “LTD” after their name for which it is recognized as a public company.
Global expansion of the business:
Telstra is being operating internationally with the formation of various overseas telecommunications over the years. Telstra has established great number of efficient cable networks throughout the world with Asia having the largest network. Since 2012, Telstra has invested in around 30 technology companies in Australia mainly in the United States and Asia.
The internal and external stakeholders of the business:
The internal stakeholders of Telstra include:
Employees: Telstra’s employees are stakeholders which are affected by the business decisions. An employee is an individual who works part time or full time to do a specific job.
Shareholders: Shareholders are the owners of companies. A small business may have just one shareholder whereas a public company like Telstra may have thousands of shareholders. In Telstra they play an important role in financing and operations.
Management team: Telstra’s management team is a very important part of the business. It identifies the company’s business goals and plans how to operate the business and how it should be expanded.
The external stakeholders of Telstra include:
Customers: Telstra’s Customers are one of the most immediate external stakeholders. Without customers the company cannot survive in almost all situations.
Government: Telstra operates under the supervision of the government. Telstra pay taxes but they are also informally expected by residents to operate ethically.
Competitors: A company in the same/similar industry which offers a similar product or service is a competitor. Telstra has many competitors in the market which could lead to a profit or loss to the business.
Telstra’s responsibilities to their internal stakeholders:
Employees: If Telstra loses or antagonize their hard-working employees then their customer service will suffer, so they make sure to look after them. Telstra provides fair pay and minimum conditions to its employees. Telstra is a company that take a lot of care of their employees. One of their responsibility is to provide safe working equipment to their employees. Telstra also provides access to training and development to their employees. Telstra’s responsibility is to treat their employees with respect which leads the company to higher productivity. Telstra makes sure that the tasks It allocates to their employees are in line with their qualifications and abilities.
Telstra’s responsibilities to their external stakeholders:
Customers: It is Telstra’s responsibility to provide friendly and efficient service to their customers. Aside from providing world class range of items and competitive services. Many customers are very happy on Telstra’s cater services as they have 24 by 7 live chat which allows them to access anytime just in case if they need some help to be provided. Also, they treat their customers with a lot of respect and their satisfaction is their main priority. Telstra even helps their customers to get the best deals by setting up an appointment with their sales dept. Telstra’s Human Rights Policy outlines their commitment to everyone they impact upon.
The impact of internal influences on Telstra:
Internal influences have an extraordinary impact on Telstra as listed below
Product: The most important influence from the internal environment is the good Telstra is producing or the service it is delivering. The kind of goods and services produced, impacts the internal influences operations of Telstra. Product quality is also essential to Telstra. For example, if Telstra is providing very poor quality service to their customers, they (customers) might switch to another network which then may lead to a loss to their business. Product impacts Telstra because a number of businesses will be competing to produce a product that meets the needs of its customers better than that of Telstra. Telstra may need to become more competitive by enhancing product quality, or possibly by reducing prices.
Management and business culture: Management and business culture refers to the attitudes and values of the employees and managers within Telstra. All businesses have their own business culture. Business culture is based on the values, ideas, expectations and beliefs shared by the staff and managers of Telstra. Business culture is related to behaviour, ethics, and more. The style of characters of Telstra is consequently reflected in its culture. Management and business culture impacts Telstra because if business culture is not based on best practice, and its competitors have good quality production and high levels of customer service, it may lead Telstra to a big loss of customers as they (customers) will probably switch to a business that is much better and meets their needs.
The impact of external influences on Telstra:
External influences are factors that a business may have little or no control over, this could lead to a profit or a loss to the business.
Customers: Customers have an extremely important influence on Telstra because their products are aimed at satisfying consumer needs, wants and demands. For example, If customers want the latest mobile broadband, Telstra might need to change its operations and strategies and produce new products. If the customers are not satisfied, then Telstra will change their processes or could make their prices lower and make their customers feel that there is no service better than theirs. Customers impact Telstra because if Telstra provides poor services to its customers there will be a negative word of mouth that will adversely impact Telstra’s repetition. In contrast if Telstra provides high quality services it will lead to a positive word of mouth and therefore increasing Telstra’s revenue and profits.
Competitors: Competitors can influence Telstra in many ways. The prices offered by competitors are one of the many factors which can impact Telstra. For example, if Telstra’s competitors reduce their product and services prices Telstra, will most likely reduce their prices as well in order to maintain their share of the market. Competitors impact Telstra in a positive way, if their (Telstra’s) competitors are producing poor quality products and services at relatively higher price whilst Telstra is producing high quality products and good services at a reasonable price, customers will tend to purchase Telstra’s products and services and vice versa.
In conclusion, Telstra is a leading telecommunication service provider which has emerged as a successful and profitable business not only in Australia but worldwide, since it came into operation on the 12th of June 1975, being ranked 9 out of 2000 public companies in Australia proves its degree of success over the past years.