media in India, primarily refers to radio, newspapers, cinema, television, and
the internet. Rapidly with a variety of modes the senders can record
information and experiences and transmit them to a large audience fairly. The
Social media creates a powerful and pervading force in our lives. In present
day to day, the most of the information that we get about our local, national,
and international news comes to us through the social media, which is very
different from the situation before 1990 in India. Internet began in
the year 1986 with the launch of the Educational
Research Network (ERNET). The first internet service in India
was launched by state-owned Videsh Sanchar Nigam Limited (VSNL)
on 14 August 1995 and In
August 1995, the first mobile phone call made in India is by the Sri.
Jyoti Basu, Chief Minister of West Bengal, India.
Social Media empowers netizens to openly communicate throughout all
over the globe with no constraints of time and space. This stimulates society
to instantly connect and interact anytime and anywhere with the support of IT (Information
Technology). The profound rise of networking sites is the noticeable feature of
the Network Society.
The social networking is changing in the
society to interact with one another. In this regard collection of information,
sharing information is changing how business and governments share information
and deliver services. Social Media platforms such as Facebook, Twitter, and YouTube
are not accessible on their own and may never be.
Review of literature:
The “Social Networking” has been for several years as a way, people
to communicate in society and build relationships with each other. The Web based
services allows individuals to construct a public profile in a bounded system are
termed as social networking site.
Boyd and Ellison (2007) they are “Web based services that allow
individuals to construct a public or semi-public profile within a bounded
system, articulate a list of other users with whom they share a connection and
view and traverse their list of connections and those made by others within the
system”. The most of the Social
Networking Sites are popular as they enable users to articulate and mark
visible in their social networks. During the decade of 1990, when new online
communication technologies were introduced to the public in some forms such as
email and chat rooms.
Dr. Norman Nie (2001) Stanford
University predicts that the forms of technology would adversely affect adolescent’s
social life and reduce their sense of association. However, communication has
been aided by social networking sites as the members of these social sites form
groups and communities to share their opinions among themselves through opinion
polls, discussion forums etc.
Accessibility of social media:
of social media includes government initiatives like the community centers and surfing
centres where people engage in democracy and opinion. Indian’s have easy access
to national news and public announcements. In order to improve the media
accessibility and coverage nationwide, the Indian government initiated a project
to establish community centers. As of 2014, there were 189 community centers,
The community centers have facilities such as internet connection, fax and
photocopy machines, and passport photo and telephone services. 58.33% of the people use the community centers
occasionally. The percentage of men using community centers is lower, with
females using the community centers 3.48% more than men. However, through the
community center coordinators in remote areas, it is found that they are
effectively utilising especially for photocopying, passport pictures, and the
internet browsing in such areas, Where as in urban areas, people hardly utilises
the community centers. Some of the respondents reported as such facilities
should be located in the better places where mobility and accessibility is