If you are interested in using video to get more YouTube subscribers and later market to them, you may want to read on. In this article I will describe what kind of content you need to create, how to optimize your video description and, how to market your video in different ways. After reading this article, you will be able to create a video that people want to see and they will also subscribe to your video channel.Provide Contents That People Want To SeeThere are a lot of people who spend so much time on video sites like YouTube or Metacafe. Although quite often they watch video just for fun, quite a lot of people want to watch video in order to find a solution to their problems, rather than reading articles. So in order to target those people and attract those people to subscribe to you, you should find out what other people want to see and then present it in a video. Moreover, you can also go to another route by finding what questions people are asking and then create a video for them.Once you create your video, the next thing is to put it on video websites. Although there are numerous video websites that allow you to upload your video to, I will suggest you to put your video on YouTube and Metacafe, because these two websites allow your videos to gain exposure to maximum number of people.Optimizing Your Video DescriptionNo matter which video sites you want to upload your videos to, you should pay attention when you are describing your video. There are at least three places that you should think about:Title: An eye-catching, keyword stuffed and descriptive title is very important. It determines whether other people will be interested in or not. Try to use words like “How To Do Something” or “Seven Techniques To Solve a Problem”.Description: Your description should accurately describe what is inside your video. It does not need to be long but it has to be concise and descriptive.Keyword: These are words that related to your video. People will be able to easily find your videos if you add appropriate keywords.Now after you upload your videos, the next step is to gain as much exposure as possible.Market Your VideosMarketing your videos is not as hard as you might think. Actually there are already a lot of websites that you can make use of. One way of doing it is by using social networking sites like Facebook, Twitter or LinkedIn. The reason is that there are a lot of people staying in those website everyday for a long time. Once you talk about the video you just made and have a link to your video, you will get instant traffic. Another way is to use a blog and write a blog post that talks about your video. You can use free blog platform like Blogger or WordPress. The key here is to have your video gained as much exposure as possible.So far you have discovered how to get more YouTube subscribers. Firstly you need to find what people want to see or problems they want to answer and create a video for them. Then after uploading your video, you should give your video an appropriate title, description and keywords in order to allow both people and search engine to find you easily. At last but not the least, talk about your video in social networking site and create a blog post for that so that your videos will gain maximum exposures. So take action now and get a lot of YouTube subscribers.