CHAPTER Cocoa to both local cocoa processors and the



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This chapter
focuses on the methodology adopted in conducting the study. It discusses the
research design, population, target population, sample design, research
instrument, method of data collection, and method of data analysis.


Study organisation

Ghana Cocoa Marketing Company was established in the year 1961 as a main
subsidiary of the parent company, Ghana Cocoa Board. The company is the world’s
biggest and largest seller and exporter of premium cocoa beans from its origin.
Ghana Cocoa Marketing Company (CMC) through its local and international
affiliations and networks maintain good control over both the domestic supply
chain and the international buying market. The head office of cocoa marketing
company is located in cocoa house, Accra. It has branch offices in Tema, Kumasi
and Takoradi, to facilitate its operations. The company’s main functions
include, among others: the promotion, sale and delivery of Ghana’s Cocoa to
both local cocoa processors and the international traders and processors. They
also support and finance Ghana’s cocoa sector by facilitating the annual
syndicated loan arrangements from lending international banks.

           The Company is committed to innovation in its
business processes and collaborates effectively with stakeholders to meet the
social, economic and environmental challenges of today’s business environment. Cocoa
Marketing Company (Ghana) maintains a superior quality specification of its
products thus requires specific technical skills of its staff in order to keep
them at the forefront of marketing in the international arena.

Sources of Data

          Sources of data for the study are
both primary and secondary. The primary data will be collected from the HR and
junior employees of the company by using simple random sampling method and
purposive sampling method. Primary literature sources are the first occurrence
of a piece of work. They include published sources such as reports and some
central and local government publications, such as White Papers and planning
documents. They also include unpublished manuscripts such as letters, memos,
and committee minutes that may be analysed as data in their own right (Welman,
kruger and mitchell (1994). The primary data will be obtaining by the
administration of questionnaires to the various respondents.

          Secondary data will be gathered from
published and unpublished theoretical literatures and empirical studies. Welman,
et al (1994) argues that secondary literature sources are books and journals
that constitute the subsequent publications of information obtained from
primary literature. These publications are aimed at a wider audience and are
easier to locate than primary literature as they are covered more thoroughly by
the tertiary literature. A secondary data is data which already exist and have
been preserved for further use and studies. These data are got from sources
such as books, journals, internet and textbooks. The secondary sources of data
are very important because they give insight to future researchers on the
subject matter and how to improve upon the earlier findings.